Tuesday, 5 May 2009

Visionaire 56 SOLAR

As a kid I was mesmerized by colour-changing objects. I had a toothbrush, that changed its colour while I brushed my teeth. I believed, it was magic.

Actually, sometimes I still believe in magic.

Richard Burbridge, Calvin Klein Collection SS'09

Visionare 56 SOLAR in collaboration with Calvin Klein Collection is a special, limited edition issue, printed with the most innovative techniques, using patented high-tech inks.
Under indoor-light the pages are black & white, but exposed to direct sunlight (or UV) the photographs transfrom into brilliant colorful pictures.

Peter Lindbergh
Mario Sorrenti, Yoko Ono, David Sims, Inez Van Lamsweerde & Vinoodh Matadin, and Peter Lindbergh are some of the participants in the project.

Mario Sorrenti

Cecilia Dean, co-founder and editor of Visionare about the inspiration and collabration with Calvin Klein:

"We developed the inks to work in print, but we originally saw these inks used in thread and fabric. We immediately imagined clothing transforming from white to color. Calvin Klein Collection was a natural fit because of Francisco’s (~Francisco Costa, designer) minmalist aesthetics and geometric influences and Italo’s (~Italo Zucchelli, designer) experimentations with new techniques. What they accomplish with clothes, we do in print.”

Inez Van Lamsweerde & Vinoodh Matadin

The special copies of Visionaire 56 SOLAR are available at the Calvin Klein Collection store on Madison Avenue, New York, as well as at some selected spots, for about $250.

For more information visit http://www.visionaireworld.com/.

Regards, Miska

All images featured in this post are from Visionaire's website.

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